Inside the unusual brief for Alcoholics Anonymous’ first nation-wide campaign

How do you run an ad campaign when you can’t promote an organization? Here’s how one agency answered an ‘unusual’ brief from the world’s biggest sobriety charity. Alcoholics Anonymous is to run its first UK-wide advertising campaign, but by virtue of being …How do you run an ad campaign when you can’t promote an organization? Here’s how one agency answered an ‘unusual’ brief from the world’s biggest sobriety charity. Alcoholics Anonymous is to run its first UK-wide advertising campaign, but by virtue of being …