NBA Finals: How Toronto Raptors embrace Drake, Canadian roots to fuel business

… attendance, while broadcasts on Canadian sports networks saw a 29 … percent increase in viewership among Canadian audiences. The NBA’s … sponsors including Ford, Air Canada and ScotiaBank, who pay … popularity than Drake. A Toronto native, the rapper has served …… attendance, while broadcasts on Canadian sports networks saw a 29 … percent increase in viewership among Canadian audiences. The NBA’s … sponsors including Ford, Air Canada and ScotiaBank, who pay … popularity than Drake. A Toronto native, the rapper has served …