“There’s a commonality of who [fans] want us to be as an organization and what they want the name, logo, identity and ethos to represent,” Wright said in the interview. “It’s things like resilience, grit, tradition, a sense of fight, a sense of toughness, …“There’s a commonality of who [fans] want us to be as an organization and what they want the name, logo, identity and ethos to represent,” Wright said in the interview. “It’s things like resilience, grit, tradition, a sense of fight, a sense of toughness, …